Retainers are getting cancelled.

I'm seeing it across the community right now. Clients who've been on monthly agreements are stepping back, excited about what AI can do for them.

And I get it. The leverage is real.

But here's what's also real: the stuff getting built is rough. It looks like everything else out there. The functionality isn't close to what a seasoned builder puts together. The proven controls aren't in there. And building funnels isn't their core competency.. it never was. That's why they hired someone.

They're enamored right now. They want their AI fix. And nobody's going to talk them out of it.

So they're going to build. And it's going to work.. until it doesn't.

I've talked to a lot of funnel builders lately, and the pattern is consistent: the AI-built thing holds up fine when it's quiet.

The moment traffic picks up, it starts falling apart. If the client is running ads or any kind of lead gen, they know just enough to get it moving.. and nowhere near enough to know what to do when it gets hot.

That's the moment the phone rings.

The question is whether you're the person they call.

That's where funnel builders have to shift right now. The answer to AI isn't to compete with it or argue against it. The answer is to get ahead of it.. embrace it, use it, build with it. Learn how application development actually works. It's more accessible than it's ever been.

The builders who come out the other side of this aren't the ones who held the line. They're the ones who moved first and moved smart.

If that's the move you want to make, start here:

modernfunnelbuilder.com

Sign the manifesto. Let's build what's next.

🚀

​- James