Cloudflare is a tool a lot of business owners add to their site..

..usually because someone told them it handles HTTPS redirects, speeds things up, adds a layer of security.

All true. It's genuinely useful.

But here's something most people miss when they set it up.

As of July 2025.. any new domain added to Cloudflare blocks AI crawlers by default.

Not something you turned on.

The default.

Which means ChatGPT, Perplexity, Gemini.. the platforms people use to search for experts in your space..

..can't see your funnel.

Your uptime is green. Your SSL is fine. Traffic is flowing.

And AI search just.. can't find you.

No error. No warning. No indication anything is off.

It's the kind of thing that sits there invisibly unless something is actively checking for it.

That's one of the subsignals inside Funnel Pulse's AEO Crawlability score.

It checks whether AI bots can actually reach your funnel.. every check cycle.

Access state changes.. you get an alert.

If you've added Cloudflare to your site in the last year.. worth a look.

Check the "Control AI Crawlers" section in your dashboard and make sure the setting reflects what you actually want.

​🚀

- James