My cloud provider had an issue late last week.

I found out before my customers did.

So I sent a message. Kept everyone updated as things unfolded. No one had to wonder what was going on.

I learned to be proactive when I was running operations for SaaS companies.. Better to tell internal stakeholders.. those who deal with clients directly.. as soon as responsibly possible.. so they can get a proactive message out.

I've noticed most people communicate when they have to.. Even hide from it..

Something breaks, they respond.. eventually. Someone asks, they answer. And yeah.. that clears the bar.

But there's a version of this where you communicate because you WANT the people in your world to feel taken care of. Before they have to ask. Before they notice anything is wrong.

That version builds something the reactive version never does.

I think about it like this.. the people who trust you most aren't the ones who only heard from you when things were great. They're the ones who heard from you when things weren't.

Your people will notice.

🚀

​- James