Eighteen months ago, nobody was getting paid to stand behind apps their clients built in Lovable.

The category didn't exist.

Clients started vibe-coding their own apps.. getting them to a point where everything looked done, then pointing their audience at them. And the conversation I keep having now is with people who are right at that moment.

The app is built. They're ready to launch. And underneath the excitement is one question they can't quite shake: what happens when something breaks and I don't know what to do?

That question is a business opportunity.

I had this exact conversation recently with someone in my world. Two apps built, her audience ready, the thing is basically at the one-yard line. What's standing between her and the launch wasn't the tech.. it was the fear of being exposed in front of her people when the tech let her down.

She didn't need someone to build it. She needed someone to stand behind it.

That's a different service than funnel builders have traditionally offered. And it's recurring. Every month she knows someone is watching, catching problems before her audience sees them, and picking up the phone when something goes sideways.. that's worth paying for every month.

The funnel builders I know who are having this conversation are picking up retainers that didn't exist a year and a half ago. From clients who already trust them. For apps those clients built themselves.

The vibe-coding wave didn't just create new apps.

It created a new reason to stay on retainer.

I'm covering this in my free training this Thursday: modernfunnelbuilder.com

🚀

​James